Revolutionizing Flooring: Discover PureGrain™ High-Def At Floor It 41

In the ever-evolving landscape of home and business interiors, Floor It 41 introduces a game-changing flooring product set to their offerings as a certified dealer for Engineered Floors. Meet PureGrain™ High-Def, a cutting-edge innovation that merges the beauty of high-resolution wood visuals with the resilience of a high-density rigid core. This revolutionary technology is not just about aesthetics; it brings an unparalleled level of durability and an environmentally conscious production method to the forefront of flooring solutions.

With the domestically created Direct Digital Print DLVT, homeowners and businesses in Southwestern Indiana can now enjoy the perfect blend of style, performance, and sustainability. 

This blog post will delve into the intricacies of PureGrain High-Def technology, its myriad advantages, and the future it promises for the world of luxury vinyl tile (LVT) flooring. Get ready to be floored by the rich details, authentic textures, and robust warranties that come with the latest offering at Floor It 41.

Overview of PureGrain High-Def Technology at Floor It 41

PureGrain High-Def at Floor It 41 is produced by a  revolutionary technology that brings the best of design and durability together in luxury vinyl tile flooring. This innovative flooring harnesses the power of direct digital printing to impart high-resolution designs onto a high-density stone plastic composite (SPC) core, achieving an authentic wood look that is virtually indistinguishable from the real thing. The PureGrain High-Def DLVT is a product of meticulous engineering, designed to provide homeowners and business clients in Indiana with an exceptional combination of style and performance.

The direct digital print process employed in the creation of PureGrain High-Def DLVT allows for the translation of intricate wood grain patterns onto the flooring with unprecedented clarity. The result is an authentic wood look that would have its real-life counterpart green with envy. 

PureGrain High-Def DLVT also features a deep, realistic textured finish. Additionally, the high-density rigid core offers stability and resilience, further solidifying PureGrain High-Def’s position as a superior flooring option. PureGrain High-Def LVT is produced by Engineered Floors, an industry leader in sustainable flooring solutions. The company’s commitment to environmental conservation and responsible manufacturing processes has made the production of luxury vinyl tile a more environmentally friendly alternative to traditional materials like hardwood or stone. This integration of sustainability and cutting-edge technology positions Floor It 41 as Indiana’s premier destination for those seeking high-performance, eco-friendly flooring options.

The Art of Direct Digital Printing in LVT

The art of digital printing in luxury vinyl tile has revolutionized the way flooring designs are created and reproduced. Unlike traditional printing methods, digital printing allows for detailed color placements and nuanced transitions that push the boundaries of design possibilities. This advanced printing technique enables manufacturers to achieve longer pattern repeats and a broader spectrum of color options, resulting in designs that are remarkably distinct and highly customizable.

The challenges of implementing digital printing in LVT production are met head-on by Engineered Floors. 

Issues like achieving full color saturation and ensuring the lamination process preserves the integrity of the design are meticulously addressed. This dedication to quality and innovation allows Engineered Floors’ PureGrain High-Def products to maintain their vibrant appearance and durability, setting a new standard in the industry for both aesthetics and performance.

Advantages of PureGrain High-Def DLVT

Engineered Floors’ PureGrain High-Def technology elevates the standard for luxury vinyl tile with its advanced direct digital print process.


One of the most compelling benefits of choosing PureGrain High-Def for your flooring solution is its feature of Dimension. This trait is achieved via the use of advanced digital emboss technology that builds up a structure on the surface of each tile or board. What this does is create an exact texture that matches the design. 

Where traditional flooring options may display a printed design that simply sits on the surface, PureGrain High-Def’s process allows for an immersive, tactile experience. You don’t just see the wood grain design—you can feel it under your feet. The grains, knots and other unique characteristics of natural wood are accurately replicated, resulting in a stunningly lifelike texture.

Imagine walking barefoot and feeling not just the smooth surface of a vinyl floor, but the rich, detailed texture of a wooden plank. This level of authenticity is achieved through our cutting-edge digital print technology. 


The durability of PureGrain High-Def LVT is unparalleled, thanks to its high-density rigid core and the innovative Evertuff Clearcoat, which provides built-in protection using a UV coating in place of a traditional wear layer. With enhanced abrasion properties and a sturdy construction, this flooring is designed to withstand the rigors of daily life, making it an excellent choice for busy households and high-traffic commercial spaces

The Direct Digital Print LVT boasts a thickness of 5mm, which is greater than traditional options that typically offer just 4.2 mm, ensuring it is more robust and resistant to impact. This combination of advanced features ensures that PureGrain High-Def LVT is not only aesthetically pleasing but also highly durable and long-lasting. It is:


While traditional LVT flooring often has a limited number of design variations, PureGrain High-Def flooring provides a wider range of unique boards that mimic the natural variation found in real wood flooring. In fact, it has a 35 plank repeat meaning there are 35 different plank designs before it ever repeats the same exact look.

This means that when you install PureGrain High-Def flooring in your space, you can enjoy a more authentic and diverse look that closely resembles real hardwood. The minimal pattern repetition ensures that your floors won’t look overly uniform or artificial, adding depth and character to any room.


The depth of design in PureGrain High-Def Digital Luxury Vinyl Tile (DLVT) sets it apart from traditional film products. Utilizing digital print technology, PureGrain High-Def DLVT is able to produce designs with an incredible level of color clarity that is five times greater than what is typically found in traditional LVT options.

This enhanced color clarity allows for a more lifelike and realistic appearance, capturing the intricate details and nuances of natural wood grain patterns. The depth and richness of the design in PureGrain High-Def DLVT create a visual impact that can transform any space into a stunning and elegant environment.


PureGrain High-Def DLVT is proudly made in the USA, setting it apart as a domestic product that prioritizes quality and craftsmanship. As the first DLVT flooring product to utilize the innovative direct digital print technology, PureGrain High-Def DLVT represents a significant advancement in the domestic flooring industry.

Environmental and Manufacturing Benefits

Engineered Floors’ commitment to sustainability is evident in its integrated manufacturing model which boasts significant reductions in water and energy usage and greenhouse gas emissions. The model, when compared to traditional flooring manufacturing methods:

  • Saves 87% in water usage
  • Saves 30% in energy
  • Cuts greenhouse gas emissions by 42%. 

These figures not only demonstrate Engineered Floors’ dedication to environmental stewardship but also reflect a growing industry trend towards more sustainable production practices.

PureGrain High-Def DLVT also underscores the brand’s green philosophy with its end-of-life recycling initiative. All leftover materials, including scraps and seconds, are repurposed and reintegrated into the production cycle, ensuring that the company’s environmental footprint is as small as possible.

The Future of Flooring: Digital Print LVT's Role

With digital print LVT, the potential for innovation is vast. The technology allows for rapid adaptation to changing design trends and consumer preferences. Floor It 41 is well-equipped to lead the charge in offering cutting-edge products that reflect the latest styles, textures, and patterns. 

As the flooring landscape evolves, the company is committed to staying ahead of the curve, continuously exploring new possibilities to enhance the PureGrain High-Def collection and other offerings. Furthermore, digital print LVT opens new opportunities for environmentally conscious production methods. As manufacturers continue to focus on sustainability and reduce their carbon footprint, we can expect even more eco-friendly solutions in the future that do not compromise durability or design.

The PureGrain High-Def Experience at Floor It 41

Floor It 41 proudly showcases the PureGrain High-Def collection, a testament to the fusion of aesthetic appeal and technological innovation in luxury vinyl tile flooring. With five times more color clarity than traditional film-based products, each plank of PureGrain High-Def flourishes with vibrant hues and detailed grain patterns that mimic the appearance of real wood. 

Customers at Floor It 41 can expect a tactile experience from the PureGrain High-Def range, thanks to the embossed texture which adds a dimensional depth to each plank. Combined with enhanced abrasion properties, this LVT flooring not only looks stunning but is built to withstand the rigors of daily life. Indiana homeowners and business clients are invited to explore the myriad of design possibilities offered by PureGrain High-Def, confident in the knowledge that their choice is backed by lifetime residential, waterproof, and pet warranties and a 10 year commercial warranty.

Get a Varied and Authentic Look with PureGrain High-Def DVLT

As we’ve explored the remarkable capabilities of PureGrain HighDef technology, it’s clear that Floor It 41 is at the forefront of flooring innovation. The Direct Digital Print DLVT offers a combination of style, durability, and environmental stewardship that stands out in the industry. For those of us in Indiana seeking a flooring upgrade, the choice is obvious.

With an array of unique designs and textures available, we invite you to experience the difference firsthand at Floor It 41. Whether you’re a homeowner or a business client, our team is ready to guide you through our selection of high-quality, affordable flooring options. 

Embrace the future of flooring with confidence and let us help you find the perfect match for your space. Visit us at Floor It 41, where innovation meets practicality, and discover how our PureGrain High-Def technology can transform your floors with just a single step.

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