Enhance Your Space: Selecting the Ideal Luxury Vinyl Flooring Color with PureGrain™

Choosing the perfect color for your luxury vinyl flooring is more than just a matter of taste—it’s a decision that can transform the entire atmosphere of a room. The right shade can create an illusion of space, complement the natural flow of light, and set the tone for the room’s purpose, whether it’s a cozy bedroom retreat or a bustling home office. With the innovative PureGrain High-Def DLVT colors offered by Floor It 41, finding that ideal hue becomes an exciting journey of discovery.

In this blog post, we’ll delve into the pivotal role that luxury vinyl color plays in your interior design, guiding you through essential considerations like room size, traffic levels, and existing décor. We’ll also explore the latest trends in luxury vinyl flooring colors and how to choose a palette that remains both contemporary and timeless. Finally, we’ll showcase the premium line of PureGrain luxury vinyl flooring colors available at Floor It 41 and explain how our expertise can help you achieve your desired result. Let’s unlock the potential of color in your space and pave the way to a beautiful, functional home or business with Floor It 41.

Understanding the Impact of Flooring Color on Your Space

Color wields a powerful influence in interior design, shaping mood and setting the tone for any space. Flooring color, in particular, can have a profound psychological impact, with certain hues invoking calmness while others energize the atmosphere. The choice of flooring color is not just a question of aesthetics but also an opportunity to enhance well-being and reflect personal style.

Choosing the right flooring color can alter the perception of a room’s size and shape. Lighter colors tend to make a room feel more spacious and airy, an ideal choice for smaller areas or rooms with limited natural light. Conversely, darker tones can create a sense of warmth and intimacy, suitable for larger spaces that need to feel more cohesive. The interaction between flooring color and lighting is also crucial; the color may change throughout the day as natural light shifts and should complement artificial lighting to maintain the desired ambiance.

Factors to Consider When Choosing a Flooring Color

Dark grey couch and dark grey walls with a circlular white coffee table and a greyish tan luxury vinyl floor from PureGrain's Atmophere collection

Selecting the right flooring color is not just about personal preference; it involves careful consideration of practical aspects.

Maintenance & Durability

Consider the amount of foot traffic a space receives when choosing the color of new flooring. For high-traffic areas, opt for lighter shades or patterns that can effectively hide scuffs and stains to ensure the flooring remains low-maintenance and aesthetically pleasing over time.  Since darker colors can show dirt and stains more easily, they may not be ideal for high traffic areas or rooms for children or pets. Take into account the durability of the flooring material and how well the color will wear over time.

Room Size & Lighting

Light colors can make a small room look bigger and reflect light, while dark colors can make a room feel cozy but can also make a room feel smaller. Consider the amount of natural light in the room and the size of the space when choosing light or dark flooring colors.

Existing Decor

The existing décor and furniture in a room also play a significant role in the flooring color choice. Aim for a color that complements the overall design scheme without overwhelming it. For instance, if the room features bold and vibrant furniture, a neutral flooring color can balance the space, whereas a room with minimalist décor might benefit from a floor with richer hues to add depth.

Room’s Purpose

Lastly, the room’s purpose should influence the flooring color selection. Different colors can set various moods; for example, a bedroom may call for calming, neutral tones to promote relaxation, while an entertainment area might suit more dynamic and robust colors that energize the space. Flooring color should enhance the room’s function and atmosphere, reflecting the activities and feelings you wish to evoke within the space.

Color Trends in Luxury Vinyl Flooring

Color trends in luxury vinyl flooring are ever-evolving, mirroring the current fashion and design world. Homeowners and business owners are drawn to the latest hues, seeking to create spaces that are both stylish and in line with current aesthetics. From warm, earthy tones to cool, minimalist grays, the spectrum of colors available caters to a variety of tastes and design visions. Here are some of the latest flooring color trends:


blonde flooring samples
blonde flooring samples

Blonde flooring is currently one of the top trending choices in interior design, characterized by its light, airy, and neutral tones that create a sense of brightness and openness in a space. The soft, natural hues of blonde flooring add a touch of modern elegance and can instantly make a room feel larger and more inviting. 

In addition to blonde flooring, white and cream options are also popular choices for those looking to achieve a clean and minimalist aesthetic. White and cream flooring can create a sense of tranquility and simplicity, making it a versatile option that complements a variety of decor styles. Whether opting for blonde, white, or cream flooring, these light and neutral tones are favored for their ability to brighten up a room and create a serene and timeless ambiance.


Grey flooring samples

Grey flooring, which first gained popularity a few years ago, continues to be a highly sought-after choice in interior design today. Its versatility and neutral aesthetic make it a timeless option for a wide range of decor styles. In recent years, variations such as greige, a blend of grey and beige, have emerged as a popular choice for those seeking a softer, more warm-toned option. 

Grey flooring provides a minimalist feel that adds a modern touch to any space while effortlessly complementing various wall colors and decor styles. Additionally, its ability to hide pet hair and dirt makes it a practical choice for households with furry friends, allowing for easy maintenance and upkeep. Grey flooring remains a top trend in the interior design world, offering a chic and sophisticated look that is both stylish and functional.

Dark Browns

dark brown color samples

Warm browns and dark browns are experiencing a resurgence in popularity as they make a stylish comeback in the world of interior design. While light and airy floors continue to be a favored choice, the cozy and inviting feel of dark brown flooring is gaining traction once again. The rich undertones found in most dark flooring options can add a sense of warmth and comfort to any room, creating a cozy and intimate atmosphere. In line with the renewed interest in color saturation, traditional design elements, and vintage aesthetics, there has been a shift towards rich brown luxury vinyl floors over modern washed gray and bleached light options. 

This return to dark brown flooring brings a sense of depth, richness, and historic charm to homes, seamlessly blending with vintage furniture and decor to create a timeless and sophisticated look.

Predictions for future color trends in luxury vinyl flooring suggest a continued emphasis on natural looks and textures, with color palettes that reflect organic elements and serene environments.

Tips for Selecting the Perfect Luxury Vinyl Color for Your Space

Utilizing color swatches and samples is a crucial step in the selection process. It allows you to see how the color of the flooring will actually look in your space, which can be quite different from how it appears in a showroom or online. Always take samples home to observe how they complement your interior under various lighting conditions throughout the day.

Testing flooring colors in different lighting conditions can reveal undertones and hues that are not immediately apparent. Place the samples in the areas where they will be installed and check them at different times to see how they interact with both natural and artificial light. 

Additionally, consider the wall colors and accent pieces in your space. The right flooring color should harmonize with these elements, creating a cohesive look. It’s wise to compare the flooring colors against these existing features to ensure they enhance, rather than clash with, your current décor.

Showcasing PureGrain High-Def DLVT Color Options

Browse All PureGrain Options

Now Available At Floor It 41

Browse All PureGrain Options

Now Available at floor it 41

PureGrain High-Def DLVT offers over 60 different colors of luxury vinyl flooring that provides a real wood natural look and feel. The color palette ranges from the lightest shades to the darkest hues with every variation in between, including popular choices like tranquil greys and beiges, rich browns, warm earthy tones. Whether you prefer a traditional, modern, or contemporary design, PureGrain’s colors cater to diverse tastes and interior design styles, ensuring there is a perfect match for every preference. This wide range of color options enhances the overall aesthetic of any space, adding a touch of authenticity and timeless elegance. The durability, scratch resistance, waterproof qualities, and easy maintenance of PureGrain flooring ensures that the chosen color remains vibrant and resilient against the wear and tear of daily life, standing as a testament to the brand’s commitment to quality and aesthetics. Some colors showcased from each of PureGrain’s flooring collections include: 

color samples form Puregrain HD101 flooring collection
color samples from PureGrain HD102 collection
Samples from American Standard Collection by PureGrain Flooring
color samples from Puregrain Nurture Flooring Collection

Making the Right Choice with Floor It 41

Floor It 41 is dedicated to guiding customers through every step of the color selection process for luxury vinyl flooring. The experienced team understands the nuances of color choices and provides personalized assistance to ensure the selection enhances the space while meeting practical needs. Customers are invited to visit the showroom, where they can interact with different PureGrain High-Def DLVT colors, witness the product’s true hue, and texture, and imagine the potential of their space transformed.

The in-store experience at Floor It 41 is designed to help customers visualize the full potential of their flooring choices. By engaging with the variety of PureGrain High-Def DLVT samples available, customers gain a clearer understanding of how each hue can impact their environment. The experienced and friendly staff is always on hand to discuss the specifics of each color option, from the warm undertones of a rich oak to the cool serenity of a slate gray, ensuring that the final decision is one that will satisfy for years to come. Floor It 41 encourages a visit to their showroom for a comprehensive, personalized consultation that will pave the way to a beautifully floored space.

Floor It 41—Where Affordable Luxury Meets Quality and Service

Discovering the perfect luxury vinyl flooring color to complement your space and reflect your unique style doesn’t have to be a challenge. With the vast array of PureGrain High-Def DLVT colors available at Floor It 41, you can easily find a hue that enhances the functionality and aesthetic appeal of any room. Our team of flooring experts is ready to guide you through the selection process, ensuring your flooring choice stands the test of time and trends, all while fitting your lifestyle and budget.

Let’s embrace the opportunity to transform your home or business with flooring that speaks to your personal taste and meets your practical needs. Visit the Floor It 41 showroom, or schedule a personalized consultation to see how our PureGrain High-Def DLVT options can elevate your space.

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