PureGrain Direct Digital Print – American Standard

American Standard PureGrain Direct Digital Print is a revolutionary DLVT flooring product made in the USA. Using digital emboss technology, these high-definition designs are directly printed onto a high-density rigid core, providing a realistic look and feel similar to real wood. With 12 color options and a 7″ x 48″ size, this product offers durability with a 5.0mm total thickness and an abrasion rating equivalent to 20 mil. The One2Click® edge system with Natural Bevel provides easy installation, while the Evertuff Clearcoat® surface coating ensures long-lasting beauty. Backed by a lifetime residential warranty and a 7-year commercial warranty, this product is also waterproof and pet-friendly. Choose from a variety of moldings to complete your flooring project.


Pet Friendly

Natural Texture

Color Options

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Contact us or visit us in store! Please note that our Floor It 41 offerings on this website may not fully represent all products available in our physical stores. Additionally, some options and varieties presented online may not be immediately available or may be out of stock.